Co-founder AltJapan (altjapan.com). Localizer of Japanese games & manga. Author of "Pure Invention: How Japan Made the Modern World" /「新ジャポニズム・産業史 1945-2020」

Tokyo
Joined August 2008
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今日は発売日です!拙著『新ジャポニズム・産業史1945-2020」は、日本のヒット商品に焦点をあてながら戦後史・現代史・現在のトレンドなどを説明した本です。たとえ不況でも・・・いや、不況だからこそ、日本の影響力は絶大です! amazon.co.jp/dp/4296000292/
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My birthday style
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Matt Alt retweeted
An old shot from Japan's capital of folklore, Tono. The signs read "Anti-plague," "Expel evil," "Spring festival," and "Disperse all sickness." These straw dolls absorb all misfortune on our behalf. What a shot!
春風祭りのワラ人形 「春風祭り 万病送り」 「春疫病祭 悪魔退散」 2月に各家でワラ人形を作り、門口に立て無病息災を祈った。団子で身体を拭い人形にくくり付ける事で、身体の悪いものが人形に取り込まれ、人形自体も魔除けの力を持つと考えられた。 撮影:浦田穂一
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Totally shocked to encounter this in the wild, and for so cheap. Sanrio has reissued a replica of the first Hello Kitty product from 1975: the Petit Purse. Its story anchors Chapter 3 of Pure Invention.
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This is kind of a big deal. The purse represents a seminal moment in Japanese pop culture, but only one original is known to survive, located after an extensive search in the 1990s. It resides in a vault in Sanrio HQ. I like to imagine it defended with lasers, sleeping gas, etc.
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Unfortunately, left out of the text included with the reissue is any mention of Hello Kitty’s creator Yuko Shimizu, just out of art school when she dreamed up Kitty in 1974. It started as decoration, but became the first globally successful commoditization of kawaii design.
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She left Sanrio in 1976. Her role was taken over by a series of successors, most famously Yuko Yamaguchi (below), who transformed Kitty from a popular design into an international icon. But it was Shimizu who thought up the miracle of a doodle that built a supercute empire.
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Whoops! I meant Chapter 4. Anyway, for much, much more about this please check out Pure Invention!
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Matt Alt retweeted
Everyone who worked on a game should be included in the credits. That includes interns, people who left the team or studio, or people who joined temporarily to help the game ship.
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Matt Alt retweeted
Naomi Osaka understood the assignment
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The photo of Mariya Takeuchi used for the YouTube upload of "Plastic Love" -- which was never associated with "Plastic Love" in the '80s -- is now the cover art for the official vinyl release of "Plastic Love" in 2021
#竹内まりや 11月3日発売の12インチ・シングル「プラスティック・ラブ」、ジャケット・デザイン決定! mariyat.co.jp/
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Hey great news: a Japanese company is trying to normalize shotgunning whipped cream straight out of the can.
【濃厚】「生クリームは飲み物」人気急上昇、スイーツ好きの夢が叶う一品 news.livedoor.com/article/de… 解凍してそのまま飲むのはもちろん、アイスやパンケーキなどにかけたり、クッキーやクラッカーにディップするのもアリなのだそう。Hawaii KA’U Coffeeのオンラインショップにて販売中。
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Matt Alt retweeted
I made my own miso. This is the first soup!
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