📅 This week - Join @BrightTALK's #Reach2022 session with @esg_global to learn: 🔤 The essential elements of great content 🗺️ How to move buyers through the buying process with #ContentMarketing Register: bit.ly/2ZrUZsw
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Diving right into this #Reach2022 session with @esg_global. Why is it so important to have great content? It's often your first impression with buyers.
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Buyers are always on the search for great content. 🔎 So, having a content repository can give you a leg up when it comes to consideration from buyers. #Reach2022
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#ContentMarketing can also help buyers navigate through the complex buying journey. #Reach2022

1:13 PM · Oct 20, 2021

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But creating great content is no walk in the park. In fact, it's often an uphill climb for #contentmarketing teams and organizations. #Reach2022
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That's because one size doesn't fit all when it comes to content. Buyers expect personalized and relevant content tailored to them and their preferences. #Reach2022
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You can see how content requirements can add up quickly. #Reach2022
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Interactive content can help by giving readers choice and flexibility. #Reach2022
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The insatiable demand for content is nearly impossible to keep up with - even if #marketing teams hire more talent. Luckily, trusted partners can help. This may be why 86% of #B2Btech orgs outsource content creation. #Reach2022
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What makes a great content creation partner? 🤔 ✔️Subject matter expertise ✔️Primary research (for relevancy) ✔️Ability to support global requirements ✔️Interactive content capabilities #Reach2022
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Thanks for joining us and @esg_global for this session! Catch other #Reach2022 sessions here 👇 bit.ly/3CZNIia
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