Because of MPP, marketers can no longer rely solely on opens to drive their active email audience selection. Now marketers need to look at both their subscribers’ inbox activities as well as their activities across other channels…
Responsive design functionality doesn’t take the place of mobile-friendly design principles. Brands need to use them both. Here are 5 best practices to make your customer experiences truly mobile-friendly: blogs.oracle.com/marketingcl…#emailgeeks
The email snooze has evolved from a purely seasonal role-player to a year-round contributor to reduce opt-outs and increase engagement. Let’s talk about both approaches to using the snooze… blogs.oracle.com/marketingcl…#emailgeeks
Have you heard the news? We’re a Strong Performer in The @Forrester New Wave™: #B2B Standalone CDPs, Q4 2021. See why the report says we offer “strong capabilities for a wide variety of #data sources and types.” social.ora.cl/6018KEAMe
10 Common Email Marketing Mistakes that Are Easy to Fix:
1. Not using a recognizable sender name.
2. Not optimizing your preview text.
3. Including too much copy.
4. Using font sizes that are too small, especially on mobile devices.
See the other 6 >
We asked: Does your company have an email preference center?
✅✅ 29% said Yes, we collect extensive preferences
✅ 29% said Yes, we collect basic preferences
❌ 42% said No
Here's what you should include in your preference center, #emailgeeks >>
Because of Mail Privacy Protection, marketers need to make tactical adjustments to their…
✉️ Open measurement & A/B testing
✔️ Audience selection & inactivity management
🏃 Open-triggered journeys
Learn more in this one-demand webinar...
Lingering misconceptions about email unsubscribes lead some brands to put the wrong tactics in place that actually end up increasing list churn or hurting their deliverability, or both. cmswire.com/digital-marketin…#emailgeeks