3x Author of 'Email Marketing Rules' and 3,000+ posts on #emailmarketing | Head of Research @OracleMarketing Consulting | previously @LitmusApp, @Salesforce

Boston, MA
Joined September 2008
Because of MPP, marketers can no longer rely solely on opens to drive their active email audience selection. Now marketers need to look at both their subscribers’ inbox activities as well as their activities across other channels… blogs.oracle.com/marketingcl… #emailgeeks
1
3
Email engagement is on the up, plus 7 more trends for 2022 from @jvanrijn, @DaveChaffey, @kathpay, @jennatiffany, @DelaQuist, and me. e-shot.net/insights/blog/ema…
2
4
Responsive design functionality doesn’t take the place of mobile-friendly design principles. Brands need to use them both. Here are 5 best practices to make your customer experiences truly mobile-friendly: blogs.oracle.com/marketingcl… #emailgeeks
1
2
Chad S. White retweeted
ANA Finds Email Most-Used Response Medium, But The Biggest Check Is Still In The Mail mediapost.com/publications/a… -via @MediaPost
1
1
The email snooze has evolved from a purely seasonal role-player to a year-round contributor to reduce opt-outs and increase engagement. Let’s talk about both approaches to using the snooze… blogs.oracle.com/marketingcl… #emailgeeks
1
🗳️ How much of an impact has Apple’s Mail Privacy Protection had on your company’s email marketing program? Answer the 1-question poll, #emailgeeks >> go.oracle.com/omc-newsletter…
1
I was honored to contribute to this important SparkPost article on recognizing burnout and what steps #emailgeeks can take to ward it off… sparkpost.com/blog/tips-to-p…
1
6
Chad S. White retweeted
Have you heard the news? We’re a Strong Performer in The @Forrester New Wave™: #B2B Standalone CDPs, Q4 2021. See why the report says we offer “strong capabilities for a wide variety of #data sources and types.” social.ora.cl/6018KEAMe
1
9
20
10 Common Email Marketing Mistakes that Are Easy to Fix: 1. Not using a recognizable sender name. 2. Not optimizing your preview text. 3. Including too much copy. 4. Using font sizes that are too small, especially on mobile devices. See the other 6 > cmswire.com/digital-marketin…
3
Chad S. White retweeted
An old boss pitching buying email lists to me.
the social team pitching ideas to legal
1
1
10
Should emails expire? Yes and no. Here’s why… onlyinfluencers.com/email-ma… #emailgeeks
1
We asked: Does your company have an email preference center? ✅✅ 29% said Yes, we collect extensive preferences ✅ 29% said Yes, we collect basic preferences ❌ 42% said No Here's what you should include in your preference center, #emailgeeks >> emailmarketingrules.com/subs…
8
Chad S. White retweeted
How has our world changed since the pandemic began? The New Normal, a new #dataviz by @axios @schemadesign and Google Trends, uses shopping searches to find out. Check it out here: thenewnormal.is
3
9
4
35
GIF
Show this thread
Chad S. White retweeted
[Webinar] Need help building lifelong customer relationships? Focusing on #CX is key to driving #customerloyalty. Join experts from @OracleMarketing #CrowdTwist and @Sleep Number on 1/25 at 2 PM PST to learn how. Register here: bit.ly/3Kh4UEh
1
5
7
Let’s talk about the unique behaviors of B2B brands that are the most likely to cause their emails to be junked or blocked. There are 6 of them… marketingprofs.com/articles/… #emailgeeks
2
Chad S. White retweeted
Nothing makes a consumer hate your brand more (And report your email as spam) than hiding an "unsubscribe" link in marketing emails #EmailMarketing #emailgeeks
3
2
Chad S. White retweeted
Here are 7 things our team of #emailgeeks think are key for email in 2022. Read more here: buff.ly/3I3Yiaf We would also like to say thanks to @jvanrijn, @chadswhite, @DaveChaffey, @kathpay, @jennatiffany and @DelaQuist for their input 📨🧡 #EmailMarketing #Marketing
7
10
Because of Mail Privacy Protection, marketers need to make tactical adjustments to their… ✉️ Open measurement & A/B testing ✔️ Audience selection & inactivity management 🏃 Open-triggered journeys Learn more in this one-demand webinar... blogs.oracle.com/marketingcl… #emailgeeks
1
1
Lingering misconceptions about email unsubscribes lead some brands to put the wrong tactics in place that actually end up increasing list churn or hurting their deliverability, or both. cmswire.com/digital-marketin… #emailgeeks
1
Looks like #emailgeeks should expect an acceleration in Mail Privacy Protection in the weeks ahead.
Apple More Aggressively Pushing iOS 14 Users to Upgrade to iOS 15 macrumors.com/2022/01/13/app… by @julipuli
2
8
Chad S. White retweeted
I just unsubscribed from a cold email instead of marking it as spam. I feel dirty.
2
1
5