✅Testing new “partnership messages” inbox within Instagram DMs + more collab features (US only)
✅ Branded content ads in Reels
✅ Testing Shops for affiliate creators (US only)
Learn more 👉 business.instagram.com/blog/…
You 🤝 Me
We’re launching Collabs, a new way to co-author Feed posts and Reels.
Invite an account to be a collaborator:
✅Both names will appear on header
✅Share to both sets of followers
✅Live on both profile grids
✅Share views, likes and comments
Making it easier to give back. ❤️🌎
We’re testing a new way to create fundraisers for nonprofits of your choice through Feed. Tap the “+” (top right corner) for the option to select a nonprofit. Add that fundraiser to your post.
❗Incoming Reel Drops❗
Superbeat, Dynamic & 3D Lyrics = new, fun and easy effects that combine AR and music on Reels.
🎵Superbeat applies visual edits to the beat of your song choice
🎵Dynamic + 3D = on-screen lyrics
You know it’s a bop when Joshua Guerrero is dancing to it. 🎶 🔥
Check out Superbeat — a new way to turn any reel into an immersive performance by adding special effects to the beat of the song.
“I want people to see that it’s perfectly OK to deviate from the norm. And I want to show people that there are a million different ways to express yourself.” —19-year-old @scarysapphoinstagram.com/p/CVQbASKAxZe/
“Makeup artistry is definitely an outlet for me. It gives me the ability to transform myself into this other being even if it’s only for a short period of time.” —20-year-old makeup artist Aaron Stray