One more example of the marketing industry shooting itself in the foot (or, given that this comes from the cringeworthy “Marketers for an Open Web”, MOWing itself down). If Google prevents others from tracking while tracking itself, there are two options: 🧵
Google is banning the 3rd party cookie, which, given its ownership of Chrome, search, Android, etc means it can track the user while others cannot. With this rule change Google will bestow a data monopoly on itself. Filing argues for delay until European regulations take effect.
6:38 PM · Nov 24, 2020
1. Allow everyone to track. This is what MOW are proposing. This makes the name of this small group quite ironic since third-party tracking is inherently a violation of trust and trust is the most important value of the open web. So that one’s off the table.